Date Accessed: January 24, 2011
I was reading on perezhilton.com today and came across a post that discussed companies pulling their advertisements off MTV during the new teen drama “Skins.” According to the article Taco Bell and GM were the first to pull their ads during the show and now Wrigley and H&R Block are the latest. Wrigley said their reasoning for deciding to suspend their ad during the show was due to not wanting to endorse content that could offend consumers. According to the Parent Television Council it is the most dangerous television show for children that they have ever seen. MTV says that they have taken many steps to alert viewers to the strong subject matter so that they can choose for themselves whether it is appropriate.
I have been curious about this new show and the message it is apparently giving out to Teens myself. The advertisements for the show that I have viewed seem to be risky and may be inappropriate for certain ages but I do not know if it is much riskier than the MTV reality tv show, “Jersey Shore.” As in response to what they Parent Television Council said about it being the most dangerous show for CHILDREN they have ever seen, I believe children is the key word. This show is NOT meant for children and if parents do not want their children watching it they should block it. MTV has made it clear that the show is for older viewers not only by making it known that there is strong subject matter but by the commercials. Lets face it, teens are becoming less innocent as time goes on and a lot of the stuff happening in the shows like Jersey Shore and other risky shows is more than likely the reality of today for many older teens, college students, and young adults.