Thoughts on Black Friday Events

I heard on the news this morning that a woman actually pepper sprayed other customers during a Black Friday sale at Walmart in LA. Authorities said the woman was trying to keep others away from the merchandise she wanted to purchase. She left 20 shoppers with minor injuries from the spray. It’s nice the stores want customers to get good deals but at what costs? Missing Thanksgiving dinner and family time because they were camping out to be the first inside the door?

This was the first year that many stores, including ones in the local malls, opened their doors at 12:00 p.m. the day after Thanksgiving. This would mean that employees working that shift, would have to be there before Thanksgiving Day was even officially over. I used to work in the retail world and if I was that associate that had to come in at that time I would be pretty upset. With that shift starting at midnight I wonder what time employees had to get to sleep that afternoon in order to be prepared for the madness of the event? Wouldn’t retailers consider that this could cut into their employees family time, which that is what Thanksgiving is supposed to be all about, isn’t it?

After thinking of this, I got to thinking of all the college students that work in their college town area but are originally from hours away. How did they have to spend their Thanksgiving break? Did they even get to go home in all the madness over Black Friday? if not then I hope employers at least gave some extra incentives to work those hours or with those out of control shoppers like raises or some kind of benefits.

On a brighter note, I was happy to see the Target Black Friday commercials were back. The crazy Christmas “champ” that was in it to “win” has 12 new spots this year. I think these commercials are honest and hilarious. They do the job of allowing customers to know about the 2 day sale but also to warn them of the crazy customers, like the woman in the commercials, that might be around when they do go Black Friday shopping. You should check out the videos on youtube. com or adage.com!

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